A Revolutionary Way to Influence and PersuadeBook - 2016
Examines the art of effective persuasion to argue that its secret lies in a key moment before messages are delivered, sharing strategies for how to psychologically prepare one's listeners to render them most receptive.
Publisher: New York :, Simon & Schuster,, 2016
Edition: First Simon & Schuster hardcover edition
Copyright Date: ©2016
Branch Call Number: 153.852 CIA NVD
Characteristics: xiii, 413 pages : illustrations ; 24 cm
Alternative Title: Presuasion