Branding for Dummies

Branding for Dummies

Book - 2015
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Branding paves the way for marketing success, and this hands-on guide will lead you through the entire branding process. From deciding what, how, and when to brand, to leveraging your brand or conducting a makeover, Chiaravalle and Schenck will help you take control of your brand today!
Publisher: Hoboken, NJ :, John Wiley & Sons, Inc.,, [2015]
Edition: 2nd edition
ISBN: 9781118958087
Branch Call Number: 658.827 CHI NVD
Characteristics: xii, 368 pages : illustrations ; 24 cm
Additional Contributors: Schenck, Barbara Findlay


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