Influence Marketing

Influence Marketing

How to Create, Manage, and Measure Brand Influencers in Social Media Marketing

Book - 2013
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Social media gives consumers 24x7 access to the attitudes and recommendations of their most engaged peers. These are the views that shape buying decisions. These are the views you must shape and use. Influence Marketing won't just help you identify and enlist key influencers: it will help you manage the influence paths that lead consumers to buy. By sharing empirical evidence of hard-won lessons from pioneering influence marketers, Danny Brown and Sam Fiorella provide a blueprint that moves influence marketing beyond simple brand awareness and into sales acquisition and customer life time value measurement. They integrate new tools and techniques into a complete methodology for generating more and better leads-and converting them faster, at higher margins.
Publisher: Indianapolis, Indiana :, Que,, [2013]
Copyright Date: ♭2013
ISBN: 9780789751041
Branch Call Number: 658.872 BRO NVD
Characteristics: xii, 227 pages : illustrations ; 23 cm
Additional Contributors: Fiorella, Sam


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