The New Science of Physical IntelligenceBook - 2014
From colours and temperatures to heavy objects and tall people, a whole symphony of external stimuli exerts a constant influence on the way the mind works. Red-coloured type causes us to fail exams, but red dresses make women sexier and teams wearing red jerseys win more games. Ultimately, the book's message is startling: though we claim ownership of our decisions, judgments, and values, they derive as much from our outside environment as from inside our minds. Now, "Outside In" empowers you to evaluate those outside forces in order to make better decisions, in every facet of your personal and professional lives. Thalma Lobel, PhD., is an internationally recognized psychologist and a professor at the School of Psychological Science at Tel Aviv University.
Publisher: New York :, Atria Books,, 2014
Edition: First Atria Books hardcover edition
Branch Call Number: 152.1 LOB NVD
Characteristics: 245 pages ; 24 cm