The New Science of Physical Intelligence

Book - 2014
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From colours and temperatures to heavy objects and tall people, a whole symphony of external stimuli exerts a constant influence on the way the mind works. Red-coloured type causes us to fail exams, but red dresses make women sexier and teams wearing red jerseys win more games. Ultimately, the book's message is startling: though we claim ownership of our decisions, judgments, and values, they derive as much from our outside environment as from inside our minds. Now, "Outside In" empowers you to evaluate those outside forces in order to make better decisions, in every facet of your personal and professional lives. Thalma Lobel, PhD., is an internationally recognized psychologist and a professor at the School of Psychological Science at Tel Aviv University.
Publisher: New York :, Atria Books,, 2014
Edition: First Atria Books hardcover edition
ISBN: 9781451699135
Branch Call Number: 152.1 LOB NVD
Characteristics: 245 pages ; 24 cm


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May 09, 2015

I'd been hearing this term "physical intelligence" for a while now, and I have to admit I wasn't sure what it meant. Lobel's book clarified how this idea is both new - and old.

In brief (very brief), she explains how outside influences in the physical world may have an unconscious influence on the decisions we make or how one may react to certain situations. We want to believe only rational thought and complex, conscious decisions factor into the choices we make and the way we react to given scenarios. But Lobel presents verifiable, often repeated experiments to demonstrate the influence of "physical intelligence" has in our lives.

Lobels voice is engaging, and she presents the data in a plain spoken manner that keeps the material moving along as well as relating personal experiences regarding the topic. A good read for someone interested in a new area of psychological study who doesn't want to get bogged down in dry recitations of experiments and field tests.

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