"From the fish-plant floor to the boardroom of Newfoundland's largest seafood company, Gus Etchegary witnessed the decimation of cod stocks in the Northeast Atlantic. During a 40-year career in this industry, he battled to save the company - and the province's once mighty fishery - but it was ultimately brought to its knees by overfishing, government mismanagement, and political interference. In this memoir, Etchegary recounts his youth in a pre-World War II Newfoundland outport and his role in transforming a traditional family based salt-fish farm into an international frozen-fish powerhouse. This is the story of an insider, told frankly and without pulling any punches. He levels blame for the destruction of the fishery at governments for decades of neglect, at Newfoundlanders and Labradorians for extreme apathy, and even at himself for not yelling louder sooner."--Back cover.