A Bigger Prize

A Bigger Prize

How We Can Do Better Than the Competition

Book - 2014
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In her new book, Margaret Heffernan reveals how blind pursuit of success in business and life limits our opportunities and keeps us from positive choices. She argues that instead of allowing ourselves to be slaves to competition, we should tap into natural reserves of altruism, collaboration, and cooperation. Those talents are innate and genetically hardwired, ripe for development, primed for innovation.
Publisher: New York :, Doubleday,, [2014]
Edition: First edition
ISBN: 9780385679831
Branch Call Number: 658.046 HEF NVD
Characteristics: 391 pages

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