A Bigger Prize
How We Can Do Better Than the CompetitionBook - 2014
In her new book, Margaret Heffernan reveals how blind pursuit of success in business and life limits our opportunities and keeps us from positive choices. She argues that instead of allowing ourselves to be slaves to competition, we should tap into natural reserves of altruism, collaboration, and cooperation. Those talents are innate and genetically hardwired, ripe for development, primed for innovation.
Publisher: New York :, Doubleday,, 
Edition: First edition
Branch Call Number: 658.046 HEF NVD
Characteristics: 391 pages
Alternative Title: How we can do better than the competition