How Good Ideas Spread-- the Lessons From A New ScienceBook - 2014
Penguin Group USA 2014
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idea flow depends upon social learning, and indeed, this is why social physics works:our behavior can be predicted from our exposure to the example behaviors of other people. in fact, humans rely so much on our ability to learn from the ideas that surround us that some psychologists refer to us as Homo imitans. (p 45)
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