Made You Look

Made You Look

How Advertising Works and Why You Should Know

Book - 2013
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THE kids' survival guide to advertising, revised and updated for the digital age. Ads are everywhere these days: they are trying to be your friend on Facebook, popping up in the background of your videogame, and even messaging your phone when you walk by a store. More than ever before, kids are the prime target of these marketing messages. But they also have more power than ever to fight back. For ten years, Made You Look has been an essential self-defense guide for anyone trying to make sense of the complex world of advertising. Now fully revised and with a fresh new look, the book has been updated to reflect the modern ad landscape, from digital tracking and cookies (not the chocolate chip kind!) to social media, viral videos, and reality television. From the earliest roots of advertising to the undercover marketers of the 21st century, this revealing book shows readers where ads come from, how they work, and why kids need to be informed. Bursting with real-life examples, thought-provoking questions, hip illustrations, and plenty of tips to empower young consumers, Made You Look is every kid's ultimate guide to the advertising universe.
Publisher: Toronto [Ont.] ; New York [N.Y.] : Annick Press ; Buffalo, NY : Distributed in the U.S.A. by Firefly Books, ©2013
Edition: Revised edition
ISBN: 9781554515615
Branch Call Number: j659.1 GRA 2013 NVD
Characteristics: 155 pages : color illustrations ; 23 cm
Additional Contributors: Lamoreaux, Michelle


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Jun 08, 2010

I learned so much from this book! It opened my eyes to how advertising works, as well as made me a smarter consumer. This book is great for kids to read so that they can learn about how advertisements trick them.

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