Made You Look

Made You Look

How Advertising Works and Why You Should Know

Book - 2013
Average Rating:
1
Rate this:
THE kids' survival guide to advertising, revised and updated for the digital age. Ads are everywhere these days: they are trying to be your friend on Facebook, popping up in the background of your videogame, and even messaging your phone when you walk by a store. More than ever before, kids are the prime target of these marketing messages. But they also have more power than ever to fight back. For ten years, Made You Look has been an essential self-defense guide for anyone trying to make sense of the complex world of advertising. Now fully revised and with a fresh new look, the book has been updated to reflect the modern ad landscape, from digital tracking and cookies (not the chocolate chip kind!) to social media, viral videos, and reality television. From the earliest roots of advertising to the undercover marketers of the 21st century, this revealing book shows readers where ads come from, how they work, and why kids need to be informed. Bursting with real-life examples, thought-provoking questions, hip illustrations, and plenty of tips to empower young consumers, Made You Look is every kid's ultimate guide to the advertising universe.
Publisher: Toronto [Ont.] ; New York [N.Y.] : Annick Press ; Buffalo, NY : Distributed in the U.S.A. by Firefly Books, ©2013
Edition: Revised edition
ISBN: 9781554515615
1554515610
Branch Call Number: j659.1 GRA 2013 NVD
Characteristics: 155 pages : color illustrations ; 23 cm
Additional Contributors: Lamoreaux, Michelle

Opinion

From the critics


Community Activity

Comment

Add a Comment

t
Teyfor8Wyoma
Jun 08, 2010

I learned so much from this book! It opened my eyes to how advertising works, as well as made me a smarter consumer. This book is great for kids to read so that they can learn about how advertisements trick them.

Age Suitability

Add Age Suitability

There are no age suitabilities for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number

Recommendations

Subject Headings

  Loading...

Find it at NVDPL

  Loading...
[]
[]
To Top