I'm Feeling Lucky

I'm Feeling Lucky

The Confessions of Google Employee Number 59

Book - 2011
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Comparing Google to an ordinary business is like comparing a rocket to an Edsel. No academic analysis or bystander's account can capture it. Now Doug Edwards, Employee Number 59, offers the first inside view of Google, giving readers a chance to fully experience the bizarre mix of camaraderie and competition at this phenomenal company. Edwards, Google's first director of marketing and brand management, describes it as it happened. We see the first, pioneering steps of LarryPage and Sergey Brin, the company's young, idiosyncratic partners; the evolution of the company's famously nonhierarchical structure (where every employee finds a problem to tackle or a feature to create and works independently); the development of brand identity; the races to develop and implement each new feature; and the many ideas that never came to pass. Above all, Edwards--a former journalist who knows how to write--captures the "Google Experience," the rollercoaster ride of being part of a company creating itself in a whole new universe.

I'm Feeling Lucky captures for the first time the unique, self-invented, yet profoundly important culture of the world's most transformative corporation.
Publisher: Boston : Houghton Mifflin Harcourt, 2011
ISBN: 9780547416991
0547416997
Branch Call Number: 338.76102504 EDW NVD
Characteristics: xvi, 416 p. ; 24 cm
Alternative Title: I am feeling lucky

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ManUtdFan Nov 09, 2012

A little techy in places but mostly a good story of a guy who happened to be there from day one. Interesting to hear little-told stories of the early days of Google.

debwalker Jul 28, 2011

Google's former director of marketing and brand management gives his view of the tech giant. Said Edwards: "I'm Feeling Lucky is really aimed at those who are interested both in what Google did to ensure success during its formative years and how it felt to be an ill-prepared participant dropped into the heart of an exploding startup."

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