How One Company Changed the World by Reinventing Business

Book - 2013
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The award-winning CEO of G Adventures shares the dynamic business practices of the world's leading adventure travel company

In 2010, Bruce Poon Tip shut down his human resources department. After building G Adventures from his garage into the world's largest adventure travel company with over 1,500 employees around the world, it was a controversial decision.

Recognized as a top CEO by Profit, Canadian Business, Forbes and others, Poon Tip is a sought-after speaker whose unconventional management practices have helped him build an adventure travel company with $200 million in revenue and consistent and unprecedented growth for over two decades.

Looptail is the story of Poon Tip's journey from humble beginnings as a rebellious misfit kid with entrepreneurial ambitions to his placeas a world-renowned business leader who believes in the importance of good karma, freedom, happiness and making meaningful connections. Looptail shares lessons and stories about branding, management, disruption and other key topics through a colourful first-person narrative of Poon Tip's own experiences and the key turning points in G Adventures' evolution into a global brand.

Publisher: Toronto : Collins, c2013
Edition: 1st Canadian ed
ISBN: 9781443420266
Branch Call Number: 658.4063 TIP NVD
Characteristics: viii, 288 p., [8] p. of plates : ill. ; 24 cm
Alternative Title: Loop tail


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bibliotechnocrat Mar 06, 2015

This is a pretty fun read. The author relates how his socially, environmentally, and ethically responsible approach to the travel business proved to be hugely successful. He develops an ideal for personal and business life based on the concept of karma - the looptail - with an emphasis on paying it forward. At times, it sounds like Tip would be a difficult person to work for, but on the other hand a business that upholds genuine values might prove to be easy to commit to. That his business (G Adventures) has consistently shown dramatic growth, even in 2008, provides compelling evidence that consumers want to be supportive of businesses that deliver both in service terms and in sustainability.

Feb 10, 2014

This is a must read for any entrepreneur. I read this book in 24 hours over 2 days. Very inspiring.

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