Bright Lights, No City

Bright Lights, No City

An African Adventure on Bad Roads With A Brother and A Very Weird Business Plan

Book - 2012
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Whit Alexander, the American co-founder of the Cranium board game, decides at age 47 to start a new business selling affordable goods and services to low-income villagers in Ghana. He is joined by his journalist brother Max, who comes along to tell the story. Cut loose from their wives and children, Whit and Max relive their own childhood, bickering across the African bush, learning a great deal about Africans as well as themselves.
Publisher: New York : Hyperion, c2012
Edition: 1st ed
ISBN: 9781401324179
Branch Call Number: 381.4562 ALE NVD
Characteristics: 378 p. : ill., maps ; 25 cm

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Jane60201 May 28, 2013

I was interested in how to help developing countries without just throwing money at them. Although the book is entertaining, it seriously describes how much work is involved to "do well by doing good."

l
lemonnut
Aug 05, 2012

Great book, both funny and eye-opening, about opening a business in Ghana. There are amazing and nearly unbelievable stories about everyday life, and the additional challenges of building a business in a country that is very accustomed to NGOs and a handout model. It's well-written, and completely entertaining, as well as educational.

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