Business Stripped Bare

Business Stripped Bare

Adventures of A Global Entrepreneur

Book - 2009
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The British billionaire discusses his efforts over a forty-year period to build successful business ventures as well as the lessons he learned from his failures, with advice on adopting an entrepreneural approach that can lead to success in business and life.
Publisher: London : Virgin Books, 2009
ISBN: 9780753515037
Branch Call Number: 658.11 BRA NVD
Characteristics: ix, 342 p. ; 25 cm

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johnsankey
Jan 20, 2015

An inspiring book, showing how an entrepreneur can establish a consistent philosophy for organizations by focussing on ideas and hiring top managers to implement them. His philosophy, to maximize the customer experience, sounds trite on the surface until Branson describes what he and his managers had to do to achieve it. It takes some reading to spot that his public penchant for surrounding himself with naked young women is matched by his appointments of women as top managers throughout his enterprises, and that his well-known cheeky irreverence hides an incredible skill at motivating people to accomplish things. A good read for anyone, but a must-read for any aspiring business starter.

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