The Mark Inside

The Mark Inside

A Perfect Swindle, A Cunning Revenge, and A Small History of the Big Con

Book - 2012
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In 1919, Texas rancher J. Frank Norfleet lost everything he had in a stock market swindle. He did what many other marks did--he went home, borrowed more money from his family, and returned for another round of swindling.  
 
Only after he lost that second fortune did he reclaim control of his story. Instead of crawling back home in shame, he vowed to hunt down the five men who had conned him. Armed with a revolver and a suitcase full of disguises, Norfleet crisscrossed the country from Texas to Florida to California to Colorado, posing as a country hick and allowing himself to be ensnared by confidence men again and again to gather evidence on his enemies. Within four years, Frank Norfleet had become nationally famous for his quest to out-con the con men.
 
Through Norfleet's ingenious reverse-swindle, Amy Reading reveals the mechanics behind the scenes of the big con--a piece of performance art targeted to the most vulnerable points of human nature. Reading shows how the big con has been woven throughout U.S. history. From the colonies to the railroads and the Chicago Board of Trade, America has always been a speculative enterprise, and bunco men and bankers alike have always understood that the common man was perfectly willing to engage in minor fraud to get a piece of the expanding stock market--a trait that made him infinitely gullible.
 
Amy Reading's fascinating account of con artistry in America and Frank Norfleet's wild caper invites you into the crooked history of a nation on the hustle, constantly feeding the hunger and the hope of the mark inside.
Publisher: New York : Alfred A. Knopf, 2012
Edition: 1st ed
ISBN: 9780307272485
0307272486
Branch Call Number: 364.163 REA NVD
Characteristics: 290 p. : ill. ; 25 cm

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e_inkwell Jul 02, 2012

This was a thoroughly enjoyable read. Great fun for history lovers as well as those who just love a good yarn. There's a lot of terrific American history wrapped up in the history of the confidence game and the swindle.

Who knew Denver started out as a swindlers' paradise?!

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l
lenington
Mar 24, 2012

March 24, 2012

Americans have always been fascinated by con men. Why else would we have so many movies about legendary swindlers? Most real-life cons are probably less entertaining than the ones on the silver screen, but in her new book, Amy Reading unearths a historical swindle that rivals anything ever imagined by Hollywood.

She tells the story of a Texas rancher named J. Frank Norfleet who lost his fortune in a con, then spent the next four years crossing the country, donning disguises and posing as a fool and a dupe — in the hope of meeting and avenging himself upon the men who stole his fortune.

The link below takes you to NPR Weekend Edition's Scott Simon where he talked to Reading about her book, The Mark Inside: A Perfect Swindle, a Cunning Revenge, and a Small History of the Big Con.

http://www.npr.org/2012/03/24/149148112/the-big-con-if-you-cant-avoid-it-avenge-it

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