The Art of Being Unreasonable
Lessons in Unconventional ThinkingBook - 2012
Eli Broad! `s embrace of "unreasonable thinking" has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. He has helped to fund scientific research institutes, K-12 education reform, and some of the world! `s greatest contemporary art museums. By contrast, "reasonable" people come up with all the reasons something new and different can! `t be done, because, after all, no one else has done it that way. This book shares the "unreasonable" principles-from negotiating to risk-taking, from investing to hiring-that have made Eli Broad such a success.
Publisher: Hoboken, NJ : John Wiley & Sons, c2012
Branch Call Number: 332.6 BRO NVD
Characteristics: xvi, 192 p.,  p. of plates : ill. (chiefly col.) ; 24 cm
Alternative Title: Lessons in unconventional thinking