How Creativity WorksBook - 2012
For too long, we've pretended that creativity is an impenetrable biological gift. As a result, we've clung to a series of myths about what creativity is and where it comes from. These myths aren't just misleading--they also interfere with the imagination. That's why, in addition to elegant experiments and important scientific studies, Imagine is filled with real life examples: Bob Dylan's writing method and the drug habits of poets, an autistic surfer who invented a new surfing move, a website that solves seemingly impossible problems, and the offices of Pixar. Creativity shouldn't seem like a process reserved for artists or inventors or other "creative types." The human mind, after all, has the creative impulse hard-wired into its most essential programming code. This book is about how that happens. It is the story of how we imagine.
From the critics
QuotesAdd a Quote
In fact, the only way to remain creative over time-- to not be undone by our expertise-- is to experiment with ignorance, to stare at things we don't fully understand.
Age SuitabilityAdd Age Suitability
There are no age suitabilities for this title yet.
SummaryAdd a Summary
There are no summaries for this title yet.
There are no notices for this title yet.