Brandwashed

Brandwashed

Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Book - 2011
Average Rating:
3
2
Rate this:
From the bestselling author of Buyology comes a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.
 
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years.  Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
 
Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders , left off more than half-a-century ago, Lindstrom reveals how advertisers and corporations:
 
   * Intentionally target children at an alarmingly young age
   * Stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares.
   * Are secretly mining our digital footprints to uncover some of the most intimate details of our private lives
   * Purposely adjust their formulas in order to make their products chemically addictive  
   * And much, much more. 

This searing expose introduces a new class of tricks, techniques, and seductions--the Hidden Persuaders of the 21st century--and shows why they are more insidious and pervasive than ever.
Publisher: New York : Crown Business, 2011
Edition: 1st ed
ISBN: 9780385531733
Branch Call Number: 658.8343 LIN NVD
Characteristics: 291 p. ; 25 cm

Opinion

From the critics


Community Activity

Comment

Add a Comment

o
Ofinso
Jan 20, 2013

Lindstrom's two books (including Buy-ology) are not books for those who want a 'quick fix' - they are chock full of a wide variety of examples - which should engage a wider variety of readers. The neuroscience is as up-to-date as print medium allows. His writing is conversational and he admits he, himself, has fallen prey to marketing. The best way for us to not fall prey to marketing schemes - which do appeal to our brains - is to understand how the brain works so one can repel marketing advances.

s
smichal
Jun 22, 2012

I could not finish it. I found that each chapter was trying to make a point (ex. companies target children and babies to become future consumers, or companies try to make their store look natural and fresh so you think their food is healthy) and there would be pages and pages giving examples. It was kind of like listening to a university professor drone on and on, and you just want him to stop talking and you keep looking at your watch. Whenever this happened, I started skimming and skipping pages. I think if you are an observant consumer, you know a lot of the material already. Nothing surprised me too much.

Pippi_L Jan 23, 2012

The average 3 year old can recognize 100 brands. If you ever doubted the power of advertising this book is for you!

Age Suitability

Add Age Suitability

AbigailCurious Jan 06, 2015

AbigailCurious thinks this title is suitable for 13 years and over

e
Eithelen
Oct 02, 2013

Eithelen thinks this title is suitable for All Ages

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number

Recommendations

Subject Headings

  Loading...

Find it at NVDPL

  Loading...
[]
[]
To Top