Predictably Irrational

Predictably Irrational

The Hidden Forces That Shape Our Decisions

Book - 2008 | 1st ed
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Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full? And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar? When it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we? In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. Not only do we make astonishingly simple mistakes every day, but we make the same types of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable-making us predictably irrational. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patterns of thought to make better decisions. Predictably Irrational will change the way we interact with the world-one small decision at a time.
Publisher: New York : Harper, c2008
Edition: 1st ed
ISBN: 9780061353239
Branch Call Number: 330 ARI NVD


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Nov 24, 2019

Ariely showcases his study of human behaviour through his social experiments on his students. If you are interested in Behavioral Economics then this is the book for you. If you want to make better decisions, this might be worth a read but it may also be too much. Humans don't natural follow the rational path, even when it's the most beneficial or logical one.

Oct 27, 2019

" This multivoiced quality of experience is the essence of what i call DIALOGIC THINKING. It's not a term that Vygotsky used, but i believe that the idea is there in his writings. A solitary mind is actually a chorus. We can go so far as to say that minds are riddled with different voices because the they are never really solitary....other people's words get into our heads...our thinking IS social. Our minds contain multitudes, just as a work of fiction contains the voices of different characters with distinct perspectives. Thinking is a dialogue, and human cognition retains many of the powers of a conversation among different points of view."

Jul 18, 2019

An excellent overview of what behavioral economics is about.

Dec 12, 2018

Brilliant. I have since seeked out his other publications and TED talks and recommended to other people.

Aug 28, 2017

Great book that provides an interesting look at human behavior and as the title implies how we can go against rational thinking. I really enjoyed the analysis at the end of the book about the need for a better relationship between rational economics and behavioral economics. I look forward to checking out more of Ariely's work.

Mar 28, 2015

This book, along with 'You Are Now Less Dumb' form my core recommended introduction to why people make strange choices. I have seen it compared to 'Freakonomics'. I suppose if you're reading these books as distractions, the comparison may seem accurate. But as 'Freakonomics' is just that- a fluffy pointless distraction- I find the comparison inaccurate. 'Predictably Irrational' is a crash course on why we make choices that don't make sense, 'Freakonomics' is stand up comedy disguised as pop psychology. But I guess it depends on why you're reading.

francis_e Dec 11, 2014

Enjoyable book to read but I found it followed on the coattails of Freakonomics too much without adding any intellectual depth. Most arguments, while cogent, were arrived at easily. Good book to read on a beech for vacation, but, would steer clear if you are trying to learn something new.

Sep 04, 2014

Good book. Each chapter rounds itself up nicely and has enough evidence to not only support the idea, but also give the reader enough knowledge to start to formulate questions of their own. Really elaborates on how people spend their money and a little on why.

BCD2013 May 06, 2014

Divided into easily digestible short chapters, the book follows many of Mr. Ariely's entertaining experiments and studies (many using students) to direct us to surprising conclusions about human nature. The Duke professor's personal anecdotes and pithy approach make this an enjoyable and very insightful non-fiction read that might have you sharing what you've learned with everyone you know.

May 06, 2014

not quite done with this one, but am enjoyoung the dicection of choices mn] socially very inerestin gto see ho---who is with who and whyl inforamtiond culd ve vusedin a cold heard=ted mannere or perhaps in a kinder mor informded routel I have done some self reflecin on and s]findk id interersinfdto eshamitlwhit wourldeand what failed as unrethe lendsi of the forcesand sqshuolouyo thatdruf=ve ysk

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AbigailCurious Dec 23, 2014

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AbigailCurious Dec 23, 2014

Sexual Content: not for kids under fourteen.


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