The Age of Selfish Altruism

The Age of Selfish Altruism

Why New Values Are Killing Consumerism

Book - 2010
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Alan Fairnington has distilled the emerging attitudes towards our business and social mores, and traditional consumption habits in an insightful and highly readable forecast of twenty-first century trends and developments.

Julie Sherborne
Managing Director
ACP Magazines Asia


This book is a most important framing of our evolving marketplace. Companies, governments and NGOs need to pay attention and think through its ramifications.

Dr. Alan Middleton
Executive Director, Marketing Professor
Schulich School of Business


Timely, thoughtful and provocative.

John A. Quelch
Professor
Harvard Business School


Alan Fairnington provides a roadmap for marketers who need to understand the changing values and new perspectives of consumers. He provides a well argued review of the issues and opportunities which companies will need to grasp in this century.

Stefan Grafe
Founder and Managing Partner
Mext Consulting


A thought provoking and fascinating view of the future of consumerism. The book not only provides a global perspective, but also focuses on specific challenges facing China and other major economies.

Hong Du
Chief Operating Officer
Sina.Com.cn  

Publisher: Hoboken, N.J. : John Wiley & Sons, c2010
ISBN: 9780470825082
Branch Call Number: 658.8342 FAI NVD
Characteristics: xi, 206 p. : ill. ; 24 cm

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