The Myth of Fair Value (and How to Take Advantage of It)Book - 2010
Examines how "price consultants" and retailers convince consumers to pay more for less, and how negotiation coaches offer similar advice for businesspeople cutting deals.
Publisher: New York : Hill and Wang, 2010
Edition: 1st ed
Branch Call Number: 338.52 POU NVD
Characteristics: ix, 336 p. : ill. ; 24 cm